Page 388 - NEWNORMAL_ANIMATED

NEW NORMAL

WŽůŽ ĚĞƐŝŐŶ ǁŝƚŚ ĨŽůŬůŽƌĞ DŽƌĂǀŝĂŶ ŵŽƟǀĞƐ ŬŽůŽƌ͘Đnj

wine trails and pander to editorial offices. The
breakthrough took place in 2006 and cyclists
have already started to come in large numbers.
„On the one hand, we were glad that we were
finally gaining the trust of winemakers who
saw concrete benefits. On the other hand, we
realized that the network of trails is not suffi-
cient, that there was a need to improve the
quality of services for cyclists. We have prepa-
red the „Cyclists Welcome“ project, which is a
certification of tourist services for cyclists. We
have introduced a new logo. The green smi-
ling bicycle still works today; it marks about
200 tourist service facilities on the wine trails,
where it is possible to repair the bicycle, shoes
or torn clothing.“ The tourists enjoying traveling on the Moravian
„Open wine cellars“, i.e. services that the lo- Wine Trails as well in Korčula Island, Croatia (below).
cal winegrowers‘ association holds so that visi-
tors always find at least one cellar open in the „After 2010, winemakers from Lower Austria
village, without having to leave emptyhanded were starting to envy our clients and we still
have become a phenomenon. The information envy the safe cycling trails. We are thinking
is usually hung somewhere in the village squa- about how to convince the state that safe cyc-
re - this is something that has never been here ling trails are worth investing. We are launching
before! a project of automatic measurement of trails‘
388