Page 11 - Start Up_Genesis

Product Development Methodology

o date, we have developed playing) in tablet-based learning our work has expanded beyond
Ttwenty digital solutions to is highly effective, offering providing technical support to
increase the effectiveness and users a number of advantages designing digital content that
efficiency of our programs for that maximise understanding, is contextually appropriate. In
women, youth, and children. learning, and knowledge Tanzania, our team developed a
Our tablet-based tools aim to retention: Images and audios financial capabilities application
develop financial capabilities for guide the users step-by-step, called Jijenge. Through Jijenge,
economic inclusion, responsible and the apps are intuitive and users are able to learn about
decision-making regarding relevant for people with low mobile money transactions, as
finances and consumption literacy levels. They are suited well as outline basic financial
behaviours, track income and to different methods of learning management topics such as
expenditures, entrepreneurship, (peer learning, independent savings and budgeting. Since
and life skills. And why do we learning etc.), and because the its launch, modifications of the
go digital? Because our aim is to modules are short, they can be tool have been developed to suit
empower at scale - and through completed when convenient the needs of segments of the
tablet-based solutions and and repeated as often as needed. population including refugees
partnerships with governments Lastly, the applications can and smallholder
and financial institutions, we can be used offline, so users do farmers.
achieve great economies of scale not require access to Wi-Fi or To find out
as the cost per user decreases network signal to use them. more about
when the reach increases. Jijenge, scan
In our experience over the OUR WORK IN AFRICA this code and
last ten years, we have seen In 2015 we began our work watch the video:
that edutainment (learning by in Africa, and over the years

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