Page 12 - Start Up_Genesis

With the success of Jijenge, the team
has since developed another tool
to promote basic entrepreneurship
skills, called JifunzeBiashara. This
application aims to empower users to
recognize their own potential in order
to make reasonable transformations
in their lives, as well as to develop
practical skills such as planning and
controlling expenses, and saving.
JifunzeBiashara is currently being
tested with off-school youth and has
been trialed with conditional cash
recipients with very promising results.

STILL A LOT OF WORK TO BE
DONE
With strong partnerships and shared
goals, digital solutions have been
key in helping us reach six million
people in the last decade. But there is
still a lot of work to be done: Today,
1.7 billion adults still lack access
to a bank account and the ability
to save money and safely borrow
funds to invest in their businesses.
As a demand-driven organisation,
we believe that solutions are created
through a deep understanding of the
problem at hand. We cannot design in
a vacuum; rather, solutions are created
through research and analysis, with
feedback loops coming directly from
participants, without intermediation.

We believe that all people in
the world have the right to full
economic citizenship. We are
convinced that access to economic
opportunity is a means to this end,
reducing vulnerability, allowing the
accumulation and growth of human,
physical and social assets; thereby
strengthening the entire family and
community.

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