Page 14 - Start Up_Genesis

Claudia Zimba-Staff Writer

Human beings are attracted to things or people at face
value.

t is only after their initial interest is where you gain a steady stream of clients.
piqued that they decide whether to Some main elements of your business
Iengage further or not. And that is where aesthetics include a logo, tag line and a
branding comes into play. A well-branded website. A vision must accompany all these;
product has to effectively reflect a business’s your main goal has to be delivered to the
identity and compel a new client to find outside world. These elements are vital in
out more about the company and what it not just making the public aware of your
offers. To achieve this, you need to learn business, but in building clients’ trust and
and understand the power of brand strategy. anchoring your place in the marketplace.
Branding is what a company presents to the Without a recognisable logo and tagline,
public and is a tool all businesses should it is less likely that potential clients or
utilise to attract the right clientele. It is a passers-by will be curious or want to know
strategy that will get first time clients to more about what your business offers.
become repeat clients. One of the most High quality work and a powerful brand will
important aspects of branding is that it help strengthen your company’s reputation
gives clients a deep insight into what to and increase traction from repeat and new
expect from your company. Strategic ideas clients on a long term basis. You have to
must be implemented to differentiate come up with ways of generating excitement
your business from its competitors. An and getting your brand out to the public. It is
effective brand strategy will give you important to create a positive environment
major edge in competitive markets. that allows your clients to express
Developing a good reputation will benefit their views concerning your company.
your company in different ways. The whole
purpose of having a good brand is for
people to mark your company through your
name, what you do and how you do it. In
addition, your business objectives have to be
aligned with trust and consistency to a point

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