Page 3 - The Standard - April 2019

Managers

Meeting Q&A

Corporate Strategy
What is the long-term strategy for the next 5 years? What is the company strategy for
2019?
Key strategic focus areas for 2019 are:
1) Building a high performing organisation and new culture,
2) Refreshing the organisation around brand customer experience,
3) Driving digital investment and innovation to enhance customer experience,
4) Major focus on retention via increased investment and new approach, and
5) Building deeper understanding of market and competition.
We will share more information about the long term strategy in the coming weeks
and months.
Where is LEO in the marketplace compared to the growing competition?
LEO is well positioned as a premium brand and the only provider of scale in this part of
the market. We do have increasing competition, but believe we are in a strong position.
Our capex projects with investment into the buildings will support consistency across the
portfolio. We want people to understand the competition better and, where appropriate,
copy with pride any interesting things we see...

Are there any new markets or areas of the business that LEO would like to target?
We will see increasing focus on Lounge Memberships and related products / services. We
will develop a broader range of services over time to support our clients. More to follow
on this over coming months.

Are LEO planning to open any new centres in other parts of London (not only Mayfair/ City)
or outside of London?
We are concentrating on London where we see lots of further opportunities. There are
no regional plans. International expansion is a future opportunity but not in the immediate
future.

April 2019