Page 12 - COO

F. Anthony Santiago

SENIOR OPERATING AND GENERAL MANAGEMENT EXECUTIVE

Combine P&L responsibility in the commercial real estate and senior citizen housing industry with solid strategic and tactical expertise
in operations, new business development, compliance and fiscal management. Expert at scaling operations, planning/executing
mission-critical business initiatives distinguished by revenue gains and achieving profitability objectives despite facing rapidly fluctuating
economies. Effective at translating conceptual business models into specific growth strategies and global business development
campaigns to grow market share and increase revenues with all stakeholders toward scalability and sustainability.

Core Competencies & General Management Strengths Include:

• Strategic, Operational, Compliance Planning • Expense Planning/Control & Margin
• Financial Planning Improvement
• Raising Capital • Crisis Management & Organizational
• Site Selection, Design, Development, Construction & Restructuring
Renovations • Infrastructure Constraints & Operational
• Real Estate Financial Turnarounds & Capacity Gaps
Performance Enhancement • Strategic Partnerships & Joint
• Margin Improvement Initiatives, P&L Ventures/Alliances and Executive Team
Management, ROI Development & Pricing Strategies Development
• Forecasting & Capital Planning • Organic Business Growth & Sales Processes

Professional Experience
AFFINITAS LIFE, NY, NY January 2015-Present
Founder & CEO

Affinitas Life is an incubating start up organization that has developed the R&D, the Executive Team to be dedicated to developing
innovative properties, technology vertical, smart home, and services that create vibrant, fulfilling, living experiences for its community
called a City Club resident. Within the Senior Living industry, set in the backdrop of urban first and secondary MSA’s, this unique living
environments will create, the quality of service for a luxury rate model, to dramatically improve the health and well-being of senior
citizens nationally and scaling internationally.

-Mystery Shopped 269 IL/AL/MC Communities for R&D Platform: Ops, Physical Plant and Staff Feb. 2014-Dec. 2014
-Conceptualizing the vision
-Infrastructure Capital Deployed
-Developing the C-Suite Leadership Talent
-Development of Key Strategic Alliances & Partnerships both from the Private and Public Sector
-Development of the Operating Platform
-C-Suite B2B Key contact for delivering the message and creating the brand

HOLIDAY RETIREMENT, Salem, OR Sept 2010-January 2014
An all-inclusive Independent Senior Citizen Retirement industry with 300 + communities within the U.S. & Canada 4 PROMOTIONS within 24
months with the organization: Western NYS, Western PA, Eastern PA, Southern NJ, Eastern Ohio- Started after training Oct 2010 Community General
Manager-Asset & Property Management: Promoted July 2011to Task Force Specialist. Latest Promotion January 1, 2012 by RD & Managing Director to
the New England Region as a Regional Strategic Sales Team Leader:
General Manager, Area Sales Manager, Regional Operations Strategic Team

Regional Strategic Operations Team position assisted in the needs assessment development pilot within the East District. Its role was to
function as an independent and objective body that reviews and evaluates the physical plant, human capital, drove marketing campaigns
and census, compliance issues and concerns within region totaling of 25 communities by Managing Director or Regional Director
Deployment. Collaborate with the district and region and by directive to other departments to ensure a channel of communication to
receive and direct discipline challenges and/or compliance issues to appropriate resources for discovery, investigation, strategic
repositioning plan development, execution and resolution to avoid slippage.
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12 “Teamwork is the ability to work collectively toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel
that allows common people to attain uncommon results.”