Page 11 - March Newsletter

Elliott’s won a Global Elliott Hawkins

Competition… Graphic Designer at Sussex Promotions
“As a Graphic Designer how can I use my skills to educate people on
Pantone Reference:
165c their daily cappuccino?”

Yes, incredible story, Elliott Hawkins origin, production and worse the people A simple tap of your mobile device to the
our in-house Graphic Designer who involved. coff ee packaging opens up an interactive
graduated from the University of South page allowing customers to explore in-
Wales in 2016 before joining Sussex As we are currently witnessing with depth information about their specifi c
Promotions in the autumn has won a the public’s attention turned towards batch of coff ee such as producers,
Global competition with the graphics plastic waste, often what is perceived as farmers, region, altitude, processing and
software company Adobe. ignorance to an issue is sometimes just a supporting images. All of which help to
lack of understanding. further educate the users whilst aiding as
Elliott entered a competition with Adobe a strong brand resource and marketing
where they were looking for Graphic Let’s be honest here, we know more feature.
Designers to utilise their newest design about celebrity babies and aff airs than
platform to create an Impactful Project, we do about the origin of the food and
interpreting that brief was pretty vague! drink we consume on a daily basis.

Elliott has a passion for coff ee! Both As a Graphic Designer how can I use my
drinking, sitting in cafe’s, using the café skills to educate people on their daily
environment in his design briefs but cappuccino?
above all the sustainability of the coff ee
supply chain and with this in mind Elliott Using Adobe’s newest platform, I set out
set about presenting a pitch showcasing to create a coff ee brand named “Origin”,
a traceability concept for coff ee using Origin would have transparency at the
creative design & technology. heart its Identity.

Here’s Elliott’s story: Using some design and code knowledge,
I created a wireless interaction between
It’s the second most tradable commodity the coff ee bean packaging and the user’s
in the world, it has our nation addicted to mobile device using NFC technology,
its taste, eff ect and culture yet most of us similar to what’s found in your contactless
have little to no understanding of its card payments.

SPROMO - 10 - MARCH 18 SPROMO - 11 - MARCH 18