Page 8 - The South Texas Edge

CRITICAL LAUNCH FACTORS
WHAT ARE WE FOCUSED ON?
WHAT ARE WE FOCUSED ON? WHAT ARE WE FOCUSED ON?
Leveraging relationships with top KOLs within one’s geography.
Routing with top KOLs. Get in front of your top customers and those with the most potential to write the product a minimum of twice per week.
“You only get one chance to make a great first impression.” Do not feel pressured to rush thru the first launch call. Contract for time with a breakfast, lunch, or snack to present the data.
Total Office Call; Ensure everyone in the office is familiar with your product, how to write the product, and knows how to handle callbacks they receive from the pharmacy.
Interface Execution with targeted accounts, utilizing speakers with brand experience, as soon as the opportunity becomes available.
Consistent collaboration across all channels of business in terms of what is working well, what isn’t, and action steps moving forward
Consistently check the availability of the product in each office’s EMR. Pharmacy calls at high volume pharmacies within each zip code.