3CX Edition 1 ITEXPO EDITION 2015
P. 1

Drill Down

A Special Report from Telecom Reseller

3CX Phone System 12.5 Leverages 

WebRTC Technology for Website ALEA

by Nick Galea, 
Click-to-Call & Video Calling
CEO of 3CX

3CX has been at the forefront of WebRTC 
adoption and the latest version of 3CX 
Phone System, launched in January, is no 
exception. Taking full advantage of this cutting 
edge technology, 3CX Phone System 12.5 ofers 
clientless click-to-call and video calling. Uniied 
communications hasn’t been much more than
a buzzword until now, but 3CX Phone System 
12.5 is set to change all that by providing a 
whole new customer service experience.
With click-to-call, website visitors can make 
a free voice or video call directly to a business 
through the internet browser, without the need 
to download any additional sotware.
When a visitor clicks on the embedded 
call button, a VoIP call is initiated via 3CX 
Phone System directly to the business. With 
3CX’s click-to-call function, businesses can 
also elevate a call to ofer screen sharing
so customers can be shown new products 
or ofered assistance, thereby providing a 
personalised customer service experience.
Businesses using 3CX Phone System 12.5 can 
publish any number of call button links enabling 
customers to be directed to the most relevant 
person. As inbound calls via the click-to-call 
function are free, businesses can reduce the cost 
of expensive 800 number calls.
his new feature also includes a WordPress 
plugin so that it can be easily integrated into a 
business’s website.
3CX Phone System 12.5 also provides
each extension user with their own personal WebRTC call link enabling users to make video 
calls. Start a video conference call on the spot 
with anyone you choose by sharing the call 
link. his feature adds a whole new dimension 
to 3CX Phone System, making video calling 
accessible for all.

Additional New Features of 3CX Phone 
System 12.5:
l New Advanced telephony features - 3CX now 
ofers the ability to return a blind transfer call 
back to the transferor if the recipient can not 
take the call, as well as automatic callback if the 
party you wish to reach is busy.
What’s more, CTI support now allows users 
to perform an attended transfer right from their 
l Updated 3CXPhone Mac client - now 
features improved echo cancellation, the
ability to schedule web conferences and other 
enhancements, such as better phonebook 
handling. 3CX is one of the only IP PBX 
vendors to ofer such a feature-rich Mac client. 
l Improved Chat feature for 3CXPhone for 
Windows- it is now possible to elevate chats to 
WebRTC calls and create web meetings within 
l New supported IP phones, VoIP providers 
and SIP trunks - including full support for 
Htek IP phones and a range of legacy Polycom 
SoundStation IP conference phones and 
Polycom SoundPoint IP phones. Version 12.5 
ofers over 20 new VoIP providers including: 
Deutsche Telekom, AT&T, and Time Warner 
Find out more at www.3cx.com

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