3CX Edition 1 ITEXPO EDITION 2015

Drill Down

A Special Report from Telecom Reseller

3CX Phone System 12.5 Leverages

G
WebRTC Technology for Website ALEA

by Nick Galea,
Click-to-Call & Video Calling
CEO of 3CX

3CX has been at the forefront of WebRTC
adoption and the latest version of 3CX
Phone System, launched in January, is no
exception. Taking full advantage of this cutting
edge technology, 3CX Phone System 12.5 ofers
clientless click-to-call and video calling. Uniied
communications hasn’t been much more than
a buzzword until now, but 3CX Phone System
12.5 is set to change all that by providing a
whole new customer service experience.
With click-to-call, website visitors can make
a free voice or video call directly to a business
through the internet browser, without the need
to download any additional sotware.
When a visitor clicks on the embedded
call button, a VoIP call is initiated via 3CX
Phone System directly to the business. With
3CX’s click-to-call function, businesses can
also elevate a call to ofer screen sharing
so customers can be shown new products
or ofered assistance, thereby providing a
personalised customer service experience.
Businesses using 3CX Phone System 12.5 can
publish any number of call button links enabling
customers to be directed to the most relevant
person. As inbound calls via the click-to-call
function are free, businesses can reduce the cost
of expensive 800 number calls.
his new feature also includes a WordPress
plugin so that it can be easily integrated into a
business’s website.
3CX Phone System 12.5 also provides
each extension user with their own personal WebRTC call link enabling users to make video
calls. Start a video conference call on the spot
with anyone you choose by sharing the call
link. his feature adds a whole new dimension
to 3CX Phone System, making video calling
accessible for all.

Additional New Features of 3CX Phone
System 12.5:
l New Advanced telephony features - 3CX now
ofers the ability to return a blind transfer call
back to the transferor if the recipient can not
take the call, as well as automatic callback if the
party you wish to reach is busy.
What’s more, CTI support now allows users
to perform an attended transfer right from their
desktop.
l Updated 3CXPhone Mac client - now
features improved echo cancellation, the
ability to schedule web conferences and other
enhancements, such as better phonebook
handling. 3CX is one of the only IP PBX
vendors to ofer such a feature-rich Mac client.
l Improved Chat feature for 3CXPhone for
Windows- it is now possible to elevate chats to
WebRTC calls and create web meetings within
seconds.
l New supported IP phones, VoIP providers
and SIP trunks - including full support for
Htek IP phones and a range of legacy Polycom
SoundStation IP conference phones and
Polycom SoundPoint IP phones. Version 12.5
ofers over 20 new VoIP providers including:
Deutsche Telekom, AT&T, and Time Warner
Cable.
Find out more at www.3cx.com

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