Page 18 - Nuestro Magazine Dec 2017
P. 18
18 ENTERTAINMENT BUSINESS
35th Anniversary
Juan & Nelson Entertainment
In the meantime, his brother and partner Nel-
son Estevez states that the most beautiful
part of this business the unknown, the mystery
of what may happen tomorrow. “You never
The indie label with the longest tra- know where the hit may be. That is why in
jectory in Latin Music celebrates 35 years this business, as the years pass, one is never
of hits bored, and everything becomes an unfor-
gettable memory. We have been chang-
The history of Latin music cannot be written ing, and in business this is important. Of all
without mentioning Juan Hidalgo and Nelson of the independent record labels that were
Estevez, who, for 35 years have headed up created years ago, we are the only ones still
the record label J & N Records, now Juan & in existence. We have recorded merengue,
Nelson Entertainment. Innovation has been salsa, ballads, bachata, and beyond, and as
their key to success as they celebrate more a company we are open to whatever comes,
than three decades in the industry. and we are going to continue recording ev-
At present, Juan & Nelson embark on multiple erything, provided the music is well done!”
projects with an ambitious plan for market- stated Estevez.
ing and promotion, compatible with the digi-
tal era. The record label has lived through Juan & Nelson Entertainment is currently pro-
continuing change, and has known how to moting new faces in Urban Music, Urban be-
adapt to the morphing market. In response ing the style currently monopolizing the mar-
the label has expanded its team, and has ket. True to the label’s extensive catalogue
signed new artists to 360 deals - as record of classic tropical music, J & N continues to
label, publisher and manager for the world. support projects in more roots-based Latin
American styles as well as Pop and Jazz.
As an emerging company, Juan Hidalgo, its Within their new offices they have built a re-
President confirms, “ We started with an in- cording studio and television studio space
vestment of $13,000 dollars and we give to create content, record music videos and
thanks to God for the success we have en- present artist performances. In addition they
joyed. We are the only record label that are working on a digital education program
has remained independent, and I am proud so that children in other countries may have
of that fact. We have changed the dynamic the opportunity to learn about music at a
www.nuestromagazine.com though physical is barely on the map, digi-
within the company little by little to adapt
low cost.
to today’s market and digital exploitation;
tal can be looked at as an added value to
music that was non-existent in the past. This
is positive because it helps for the music to
reach previously inaccessible places. I be-
lieve in all innovation that makes the world
smaller,” stated Hidalgo.
Nuestro Magazine • Nov/Dec/Jan 2018
