Page 87 - CONFERENCE BOOK OF INTERNATIONAL CONFERENCE ON GENDER, CULTURE AND SOCIETY (ICGCS) 2021

CONFERENCE PROGRAM AND ICGCS 2021

ABSTRACT BOOK

Gender, Communication and Media

The Role of Youth to Raise Gender Awareness in

Social Media

Annisa Anindya

Universitas Andalas

The raising of gender awareness is everybody's responsibility to do. Raising

gender awareness means increasing knowledge and understanding about

gender sensitivity issues. In this case, youth as agents of change already do the

same things in various ways. Moreover, social media is the most accessible

platform to raise communication-based gender sensitivity by a single-handed

person. This research is used the qualitative method. Data were collected from

university students as youth respondents through forum group discussion and in-

depth interviews. This research presents and elaborates the respondents'

engagement with gender equality issues on social media and how they willingly

do further action to educate other people.

Keywords: gender awareness, gender sensitivity, social media, youth, agent of

change

Short Biography:

Annisa Anindya enrolled as a student in the communication department,

University of Andalas, and continued her young lecturer journey. Annisa decided

to focus on gender issues on social media and interested in culture, identity, and

fashion. Annisa begins her career as a young researcher in this department and

willingly participates more in this field with various collaborations.

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