Page 89 - CONFERENCE BOOK OF INTERNATIONAL CONFERENCE ON GENDER, CULTURE AND SOCIETY (ICGCS) 2021

CONFERENCE PROGRAM AND ICGCS 2021

ABSTRACT BOOK

Gender, Communication and Media

Gender Issues in Public Relations Profession

Mulyanti Syas

Universitas Islam Negeri Imam Bonjol

Gender is the difference in behavior between men and women that is socially

constructed in people's lives. The gender issues have also entered the realm of

professions, one of which is the public relations profession. A number of global

studies noted that the issues of gender in public relations have been widely

carried out by researchers in several parts of the world. The results show signs of

inequality in the public relations profession. It is very important to see new

content about public relations, especially in Indonesia. As is known, the public

relations profession in Indonesia is often considered a feminine profession and is

suitable for women. In addition, communication science, including public

relations, is one of the fields of science that is increasing in demand today. Is the

field of public relations in particular of equal interest to male and female

students? What are the issues that are developing in the field of public relations

today? This study aims to analyze current gender issues in public relations in

Indonesia and to identify key elements, trends and research gaps. A systematic

literature review was carried out using the Google Scholar database for the

period 2001 to 2021 which produced 200 scientific articles. Data analysis was

carried out through content analysis tools and abstract statistical processing by

Nvivo software, version 12. The results show that the category consists of studies

on gender issues in public relations in Indonesia, based on principles, processes,

practices, and values. organization. This paper aims to contribute to the ongoing

discussion on the topic of gender issues in public relations in Indonesia analyzing

the state of the art and the future direction of public relations studies.

Keywords: Public Relations, Indonesia, Gender

Short Biography:

Dr. Mulyanti Syas, M.Sc., completed his undergraduate studies at the Institute

of Social and Political Sciences (IISIP) Jakarta, Faculty of Communication

Sciences, Department of Journalism. S2 and S3 education are taken at the

University of Indonesia, Faculty of Social and Political Sciences (FISIP),

Department of Communication Studies. He is the Head of Research and

Development, Indonesian Communication Scholars Association (ISKI) in West

Sumatra. He currently teaches at the Department of Islamic Communication and

Broadcasting, Faculty of Da'wah and Communication, Imam Bonjol State Islamic

University, West Sumatra, Indonesia. This scientific background directs his

interest in the study of mass communication, including Journalism and Public

Relations.

88

h t t p : / / i c g c s . c o n f e r e n c e . u n a n d . a c . i d /