Page 15 - Business English 2_revised 2018

b. Choose the correct words from the box to complete the definitions

follower leader research segment share

1. A company‟s market ___________is the percentage of sales it has in a particular market.
2. Market ______________involves obtaining information about what consumers want or need.

3. A market _____________ is a group of customers of similar age, income level and social class.
4. The market ____________ is the best –selling product or brand in a market.
5. The market_____________is the second best-selling product or brand.

Adapted from Market Leader –New edition p.4

c. Finish the sentence pairs/ groups using the noun form of the highlighted corresponding verb.

1. We will announce our marketing plans at the meeting tomorrow.
We will make an announcement about our marketing plans at the meeting tomorrow.

2. He wants to bargain with the customer.
He wants to offer a ______________ to the customer.
3. Rolex sponsors the Wimbledon Tennis Tournament.

Rolex is a ____________ of Wimbledon.
Every year Rolex gives its _________________ to Wimbledon.
4. Shops can display new products.

Shops can set up special ____________ for new products.
5. Famous sports stars often endorse sports clothing and accessories.
________________ from famous sports stars helps to sell sports clothing and accessories.

Adapted from onestopenglish.com

d. Choose the best word to fit the gap.

1. The company will be _______________ a new range of health foods over the next few months.
a. promoting b. encouraging c. supporting

2. Although prices have remained ____________for the past two years we are expecting a sharp rise
in the near future.
a. still b. immobile c. static

3. This particular __________of ice cream is supposed to contain very little fat.
a. name b. brand c. label
4. Their products are only available through selected __________.

a. outlooks b. outlets c. outfits
5. The sales _____________for the next few months is not particularly optimistic.
a. figures b. drive c. trend

6. The advertising company have come up with a catchy new _________for the car.

Page 12 | Business English 2 - Department of Management UMY