Page 18 - Business English 2_revised 2018

E. SPEAKING

Below is an informal presentation. Complete them with items from the box, then practice it.

Hello everyone, I‟m Rick Vandermeer _____________Ricky Corporation. In this opportunity we‟d like to
_________our product and the _________strategy to promote it. The name of our product is Crakie. It is a
snack ____________the mix of sweet potatoes and seaweed. It comes in three different ________– salty,
sweet, and spicy. Now I‟d like to tell you about our market ______. Based on our research, 60% of teenagers
like to have snacks when they hang out with their friends. Therefore, we target teenagers as our
_________consumers. Our _______ is “ Fun time – Crakie time.” And this is our _______. This logo
symbolizes fun time and togetherness. The color green represents seaweed, while the color purple and
orange depict sweet potatoes. Next, I‟d like to share on how we will _______ our product. To introduce this
product, we will have a week of ________in some favorite campuses and schools, and we will hold some
competitions there. We will invite some ______figures who are famous among teenagers.

introduce on behalf of segment
slogan potential logo
marketing market exhibition
made from public flavours

F. GROUP WORK

Work in group of four to five people. Imagine that you work
for or run a product or service company. First, determine
what product/service your company sells/produces. Then,
decide your market segment, slogan, and logo. After that,
decide how you will promote or market your
product/service. Design an interesting and informative
poster and present your business plan in front of the class.

Let’s talk business
On a roll: has several successes in a row

“Our profits have been above our projected numbers for five months in a row. We're
really on a roll.”

Page 15 | Business English 2 - Department of Management UMY