Page 13 - RIZE_458.2_Franchise Doc_2ndDraft

Value Proposition

Rize is like that quick change of direction - where you get up from where you’ve
been stuck or seated and get a breath of fresh air, or pause to look at the view.
It’s a recharge, a reset, an injection of positivity, a mood boost. Think unisex -

better when the gender works for all. Too feminine or too masculine would not be
appropriate. We’re not making assumptions about gender - see note on ‘all shapes
welcome’. Note, this is not ‘appeal to all. It’s free from gender.

We’re doing this together. We’re fit together. We fit together. Consider the safety and
comforts of home - this is your gym-home. You can come here for a reset or escape,
but you could also bring your family.

You could enjoy yourself! We need an injection of timelessness, like we’re here for the
long-term, in contrast to faddish gyms and fitness concepts.

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