Page 22 - BB_Sept_2018

Who Is Your Boomer Consumer?
Continued from p 21 Once a couple enters the retirement

Taken together, these developments in phase of life, their options for moving
consideration for an age-restricted community have really open up, since they no longer
major implications for developers and builders.
The consumer target for these communities is have a commute and are no longer
shifting. While 55 used to be the “golden moment” tethered to a location by their job.
for consideration of a retirement community, that
moment has shifted by a decade.
at least one retiree planned to move out of state,
Moving distance. A correlate of an age-restricted compared to just 26% with no retirees.
lifestyle community is often a willingness or desire
to move. Especially for retirees in high-tax states, In sum, the need, interest and willingness among
or states with less-than-pleasant weather, moving the current wave of boomers to remain in the
to a destination state with a great age-restricted workforce is having a major impact on age-oriented
community can be a real attraction. One of the communities and moving between states.
things that age restricted/ lifestyle communities do Sandwich Generation
is provide a ready-made social system people can Our survey suggests that 41% of current new
easily plug into. The coordinated activities really fill home shoppers think it likely or very likely that an
the new-found free time for a recent retiree. elderly parent (18%), an adult child (13%) or both
So while only 17% of new home shoppers of all (10%) will be living with them in their next new
ages surveyed told us that they plan to move to a home. In addition, 7% of shoppers 55 years and
different state, the number jumps to 29% for 55+ older have at least one minor living at home. In
households. Thirty-one percent of households with fact, for those 55-59 years of age, the rate is 14%!

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22 SEPTEMBER 2018 | GREATER SAN ANTONIO BUILDERS ASSOCIATION