Page 124 - Cambridge IGCSE Business Studies

9 Internal and external

communication

Introduction
Objectives

Between getting up in the morning and going to bed at night you communicate
In this chapter you will

with many people, using different communication methods. You speak to family
learn about:
members over breakfast, chat to your friends on the way to school, listen to and
■ eff ective communication speak to teachers, text friends, listen to television news, read newspapers and
and why it is important to much more.
businesses
Businesses also communicate with many individuals and groups. Like you they use
■ diff erent communication many different methods to communicate their messages. They also receive messages.

methods
■ barriers to eff ective
communication.

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Figure 9.1 Ways of communicating

In this chapter you will study the importance of effective communication to
businesses and the methods they use to achieve this. You will also learn about those

things that might prevent effective communication. These are known as barriers to
communication.

Effective communication and how it is achieved
Every day in businesses around the world people communicate with each other.

The purpose of communication is to ensure that all parts of a business’s operations
run smoothly. So, for example, when a manager gives instructions to employees,
it is important they understand what it is they are being asked to do, so that they

carry out their work efficiently. When a customer places an order, it needs to be clear

Communication is important in what it is they want so that the business supplies exactly what is required. Eff ective
business communication is essential to all businesses. Without it business life would stop!