Page 129 - Cambridge IGCSE Business Studies

9: Internal and external communication

ACTIVITY 9.4

Make a list of the ways you could communicate with someone using technology.

Visual communication
Th e effectiveness of business presentations and information to internal and

external stakeholders can be improved with the use of graphs and charts. Videos
TOP TIP and photographs on company websites often have greater impact on the receiver

You have a lot of communication than the spoken or written word. Visual communication methods may be used
methods to learn. The table below when trying to explain difficult concepts. Pictures and charts are often easier for

would make a good revision aid,
some people to understand than words or complex tables of numbers or the detail
but remember you also need to

think about the problems of using contained in financial statements. Television advertising to introduce consumers to
them. a new product or remind them of existing products is also an important method of
visual communication used by many businesses.
ACTIVITY 9.5

Copy out the table below.

Types of Communication

Oral Written Electronic Visual
127

1 Enter each of the following methods of communication under the correct heading in your table.
Conversation Interview Text message
Email Telephone Noticeboard
Bar chart Photograph Diagram
Meeting Memorandum Letter
Fax Telephone Report
Graph Video-conferencing

2 Identify and explain which method of communication you would use, and why, for each of the following situations.
a Presentation of financial results to:
i Directors
ii The workforce
b An invitation to all workers to a family fun day.
c An idea for a new student recreation room in your school.
d A reminder to heads of departments about a meeting in two days’ time.
e Performance feedback to an unsuccessful job applicant by the Human Resource Manager.