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3: Enterprise, business growth and size




                                                                             ■  The entrepreneurs who start up new
                                                                                businesses bring ideas for goods and services
                                                                                that increase the variety of products available.
                                                                                This helps to create a greater consumer
                                                                                choice in the market.
                                                                             ■  The more businesses there are in the
                                                                                marketplace the greater the competition.
                                                                                Competition usually results in lower prices
                                                                                and better quality of goods and services.

                                                                             ■  Small businesses often provide specialist
                                                                                goods and services to consumers which
                                                                                larger businesses are less interested in
                                                                                supplying because they are only interested
                                                                                in mass marketing. Also, these smaller

                                                                                businesses often provide the goods and
                                                                                services needed by the larger firms in the
                                                                                industry, for example a small firm that
                                                                                produces electronic components used by
                                                                                large computer manufacturers.
              An example of a small business
                                               ■  Start-up businesses begin life as a small business, but some will grow and become
                                                  the larger businesses of the future. The country will benefit from the advantages
                                                  larger businesses bring to the economy.
                                               ■  Some start-up and smaller businesses often have much lower costs

                                                  than larger businesses and can pass this on to the consumer through lower prices.  31

                 KEY TERM                      Many governments provide financial and other support to new business start-ups.
                                               These vary from country to country and even within a country the support may

                 Business start-up:  a newly   vary depending on the activity of the business and its location.
                 formed business. They usually
                                                  The most common types of government support include:

                 start small, but some might grow
                 to become much bigger.
                                               ■  grants and interest free or low interest loans
                                               ■  lower taxation rates on profits in the early years
                                               ■  rent-free premises for a certain period of time
                                               ■  free or subsidised training for workers
                                               ■  information, advice and support from specialist agencies.


                ACTIVITY 3.1

                Use newspapers, magazines, library resources or the internet to research the assistance the government provides to start-
                up businesses in your country.
                   Why do you think governments should provide financial and other support to start-up businesses in your country?





                TEST YOURSELF
                                               1  Identify two characteristics of an entrepreneur.
                                               2  Identify and explain two features of a business plan.
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