Page 428 - Cambridge IGCSE Business Studies
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IGCSE Business Studies Student CD-ROM
17 Achieving quality production
Importance of quality to businesses
Why quality is
important
Reduces waste, Easier to get
Develop strong Keep existing Can charge customer complaints wholesalers and Quality products
brand customers and premium usually have a longer
image attract new ones prices and returns and so retailers to stock the product life cycle
reduces costs product
© Cambridge University Press 2014 IGCSE Business Studies Section 4 – Mind maps 6
