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Cambridge IGCSE Business Studies          Section 2 People in business




                                             4  Supervision – this factor considers the importance of leadership style and how
                                               closely workers are supervised.
                                             5  Company policy and administration – these are the rules and procedures which

                                               control and affect the way that workers work and their relationship with others
                                               in the workplace.
              KEY TERM
                                             According to Herzberg, hygiene factors must be present at a level which is
               Job dissatisfaction:  how
                                             acceptable to workers to prevent job dissatisfaction. Improving hygiene factors
               unhappy and discontent a person
               is with their job.            makes job dissatisfaction less likely, but will not motivate workers to work more
                                             effi  ciently.


                                             Motivators

                                             1  The work itself – the tasks that workers do are an important infl uence

                                               on the motivation of workers. The work needs to be varied and challenging
                                               and Herzberg suggested that this could be achieved by introducing job enrichment.
                                             2  Responsibility – giving workers more responsibility for the tasks they perform,
                                               for example allowing them to make decisions about their tasks. The manager is

                                               showing that they trust workers and value their contribution.
                                             3  Advancement – workers have the opportunity for promotion.
                                             4  Achievement – workers need to feel that they have reached challenging goals.
                                             5  Recognition of achievement – workers need to have their achievements recognised
                                               by management and the other people they work with.

                                             According to Herzberg, managers can use one or more motivators in order
              TOP TIP
                                             to increase the motivation of workers. However, these motivators will not
    78        It is more important that you
              can apply the ideas of diff erent   work unless there is an acceptable level of hygiene factors to prevent job
              theories to business situations   dissatisfaction.
              than to list all the findings.   Th e effect of hygiene factors and motivators on worker satisfaction and

                                             motivation is shown in Figure 6.5.




                                                           Workers
               Workers are                                 are not                                   Workers are
                dissatisfied           Hygiene            dissatisfied            Motivators           satisfied and
                   and                factors
                                                         but are not                                  motivated
               demotivated
                                                          motivated


            Figure 6.5 Hygiene factors and motivators
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