Page 85 - Cambridge IGCSE Business Studies

er
5: Business objectives and stakeholder objectivess
ting w
o
r
k
6: Motiva
1 Identify the pay systems the businesses are using to recruit workers for these two jobs.
2 How much will the receptionist earn in a week if they work 40 hours?
3 Using Advert A, identify and explain the meaning of the term ‘fringe benefits’.
4 Why do you think the business in Advert A is offering fringe benefits, but the business in Advert B is not?

5 Choose one fringe benefit you think the company can offer to attract better quality applications for the receptionist
post? Explain your choice.

Non-financial rewards and methods
If Maslow and Herzberg are correct about money not being enough to motivate
workers, then managers need to consider non-financial methods of motivation.

The methods listed in Figure 6.6 are explained below.
KEY TERMS
Job rotation: increasing variety Job rotation, enlargement and enrichment
in the workplace by allowing ■ Job rotation – instead of doing the same task, workers switch from one job to
workers to switch from one task to
another. This makes the work more interesting and helps prevent boredom.
another.
Workers become multi-skilled, which helps create a more flexible workforce.
Job enlargement: increasing or
widening tasks to increase variety ■ Job enlargement – workers are given a greater variety of similar-level tasks
for workers. to do. Their jobs become more interesting and, as with job rotation, this
reduces boredom.
■ Job enrichment – this method was developed from Herzberg’s research. Work is
83
KEY TERMS organised so that workers are able to use more of their skills and abilities. They

often become more involved in decisions affecting their job. Workers feel more
Job enrichment: organising
valued by their employer and this increases their job satisfaction, eff iciency and
work so that workers are
motivation.
encouraged to use their full
abilities.

Increasing the variety or difficulty of tasks workers do, using any of the above

Job satisfaction: how happy

methods, is known as job redesign. The aim of job redesign is to make the work
and content a person is with
their job. more interesting and more challenging for workers. It can also help them to learn
new skills which may help their chances of promotion.
ACTIVITY 6.6
Ever since the management of Company X increased automation and introduced new technology into the workplace,
production line workers have not been happy. Many have left and those that remain are less productive than they used
to be and absenteeism is much higher. Many of the workers no longer use their skills. The work is boring and does not
have the same level of interest or challenge for workers.
Company X has appointed a new operations manager, Eduardo. He has been told by the directors that he ‘must improve
productivity and reduce absenteeism and recruitment costs’. Eduardo thinks that job redesign is the solution to these
problems.

1 Identify two factors that may have caused motivation problems at Company X.
2 Identify and explain two benefits to Company X of improving worker motivation.
3 Do you think that Eduardo is right in thinking job redesign is the solution to the problems at Company X? Justify
your answer.