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Cambridge IGCSE Business Studies          Section 2 People in business




                                             Quality circles
              KEY TERMS
                                             Quality circles are groups of workers who meet regularly to discuss work-related
               Quality circles:  groups of   issues. Workers come up with solutions to problems or suggest how improvements
               workers who meet regularly to   can be made. The results of quality circles are presented to managers and good

               discuss work-related problems.  ideas and solutions are introduced into the workplace. This approach is similar to

               Team-working:  organising     Herzberg’s ‘responsibility’ motivator.
               production so that groups of
               workers complete the whole unit
               of work.                      Team working and delegation
               Delegation:  passing          ■  Team working – production workers are organised into groups or teams
               responsibility to perform tasks   and are given the responsibility for the completion of the whole task. For
               to workers lower down in the
                                               example, a team of workers might be responsible for the production of a
               organisation.
                                               complete car engine instead of individual workers completing just one small
                                               part of it.
                                             ■  Delegation – this involves managers passing authority for the
                                               performance of tasks to lower-level workers. It is often combined with

               Delegation:  see Chapter 7,     empowerment – for example, allowing workers to make decisions about
               page 92.
                                               how tasks are performed.


              ACTIVITY 6.7

              Work in pairs to discuss the method(s) you think might be the most appropriate for motivating workers in each of the
              following circumstances.
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               1  A shop assistant who works in a large fashion outlet.
               2  Workers on a production line where the level of faulty products has increased over the past three months.
               3  A pizza delivery driver.
               4  A marketing manager for a shoe manufacturer.
               5  Someone who works as a bank cashier.
               6  A car salesman.
               7  A farm labourer.
               8  A young university graduate who has worked for a company for 12 months.
               9  Staff who work in the Research and Development Department of a cosmetics manufacturer.

              10  A teacher in your school or college.




                                             Choosing methods of motivation

                                             We have seen that managers can use different methods to motivate workers.
                                             However, there is no ‘best’ method of motivation. Managers must choose the
                                             method that they think is best to motivate different types of worker. Th ey may

                                             consider the following factors when choosing which method to use:

                                             ■   What is the cost to the business of using a particular method? Every method we

                                               have discussed above will increase costs. Can the business afford it? Will the
                                               benefit to the business of motivating workers be greater than the increase in costs
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