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tone









                     it’s more than words




                    It’s more than words. Though the words you use are
                    important, the way you say them may be even more
                    important.


                    Factoid
                    When you speak, the words you use                                                                         CUSTOMER SERVICE  /  TONE
                    communicate only about 7% of the
                    message.


                    Factoid
                    Fifty-five percent of the message is
                    conveyed by your tone of voice.


                    For example, think of the statement,
                    “Good morning.” If you are really
                    having a good morning, your voice
                    will be filled with enthusiasm. But if
                    you are tired or upset, your voice will
                    reflect that instead. Have you ever
                    had someone say, “Good morning”,
                    when the way they said it did not
                    indicate that it was a good morning?
                    Your tone tells the customer a lot
                    about your energy level, interest,
                    disposition, attitude, and enthusiasm
                    at that moment.

                    For example, suppose you have just
                    interacted with a difficult customer
                    and are still feeling frustration.
                    Unless you let go of that frustration
                    immediately, it could be reflected
                    in the tone of your voice when you
                    interact with the next customer.
                    The hostile tone could put the next
                    customer on the defensive, even if
                    the words you speak are friendly.






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           Drive_First_Gear_vF2-0_Day1.indd   58                                                                      7/28/2015   9:36:18 AM
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