Page 19 - EFS Mentor Program Final Mini-Networking Bios

MESSAGE

BRUCE

ROSENBLUM

President - Business

Operations

Bruce Rosenblum was named president, Business Operations

in September of 2016, with direct oversight and responsibility

for all aspects of Disney|ABC business operations, including

Global Distribution; Affiliate Sales and Marketing; Digital Media,

Strategy and Business Development; Media Operations,

Engineering and IT; and Consumer Insights.

Rosenblum also jointly oversees all Ad Sales aspects for the

organization alongside each business unit leader. He reports to

Ben Sherwood, president of Disney|ABC Television Group and

co-chair, Disney Media Networks, and is tasked with increasing

operational effectiveness and efficiency while optimizing and

growing revenue streams.

Most recently, Rosenblum served his second term as chairman

and CEO of the Television Academy, a volunteer position he

began in 2011. Prior to that, he served as president of

Legendary Television and Digital Media, the Legendary division

charged with producing programming across multiple linear and

non-linear on-demand platforms, as well as the development of

multi-platform digital distribution opportunities for broadband,

mobile and emerging technologies.