Page 22 - EFS Mentor Program Final Mini-Networking Bios

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MICHELLE

SEWELL

EVP, Global Publicity

Michelle Sewell directs worldwide PR strategy for all film titles

from Disney Live Action, Disney Animation, Pixar, Marvel and

Lucasfilm. At Disney, she created the first movie global PR

team in the industry, developing innovative, fully integrated

end-to-end campaigns across domestic and international

markets and across release windows including in-home.

Among Sewell and her team's notable achievements in recent

years are the massive global PR rollouts of Star Wars: The

Force Awakens ($2B+), Star Wars: The Last Jedi ($1.3B),

Rogue One: A Star Wars Story ($1B+) and Beauty and the

Beast ($1.2B+) as well as the global PR campaigns for 2017

hits, Guardians of the Galaxy Vol. 2 ($863M+), Pirates of the

Caribbean 5 ($794M), and COCO ($732M). She also led the

global PR campaigns for 2016 blockbusters: Captain America:

Civil War ($1.1B+), Zootopia ($1B+), Finding Dory ($1B+) and

The Jungle Book ($966M).

She has overseen the global campaigns for 11 of the top 25

worldwide releases of the industry including Avengers 1 and 2,

Pirates of the Caribbean 4, Captain America: The Winter

Soldier and Frozen.

Sewell also spearheads Disney’s awards campaigns, including

Academy Award-winning Best Animated Features Zootopia,

Inside Out, Big Hero 6, Frozen, Brave, Toy Story 3 and Up.

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