Page 60 - VAFM Section 1

Lead Generation

Lead Sources

P.O.S. (Line 9 or new member)
Floor
Phone
Marker Boards (CORE has purchased 1 session for every member)
Body Fat Testing Table (Guess your Body Fat and win 3 Free sessions)
Front Desk (Anytime a member checks in, renews, pays a balance due, or updates their
credit card, there is an opportunity for an introduction)
Hit List (People who didn’t buy the first time/old Par Qs
Upgrades (Training Director should have a weekly list of potential upgrades for all
Trainers)
Group Exercise Classes (Arrange with the instructor to address the class members briefly
before or after the class, these are great candidates for training since they’re already
inclined to receive instruction as part of their workout)
Boot Camps and Seminars
The Cardio Area (Often overlooked, but a good spot to strike up a conversation while the
member is looking to pass some time on the treadmill)
Client Referrals
Surveys
Fish Bowls (Sign up to win a 12 month personal training package)