Page 41 - Technology Roadmap Transportation

TECHNOLOGY ROADMAP: TRANSPORTATION

automotive Major growth of automotive technology can be divided into four

Time vs technology phases. These phases are categorized on the basis of technology,
development duration and market popularity.

This period was ended in late 80’s when car was a measure of status
Till 1983 symbol and very few people could afford car. At that time, there was no
awareness about car technology and maintenance.
phase-1 Cars were used by limited
persons

Mid 90’s to Early 90’s phase-2
Introduction of Maruti’s
This was the second phase of automotive technology development where
Maruti’s famous small car was introduced from Japan’s Suzuki Motors. small car in India

Opening of foreign players in the Indian market to build the foundation of
next stage of evolution for automotive industry was the most important
event of this phase. In this phase, initial changes in technology and
customer preferences were taken care by foreign automotive industries.
Due to these facts many foreign companies including Honda City were
Mid 90’s to mid 2000’s found game changers in Indian automotive market.
phase-3 Foreign players coming
to India

Post 2000, growing middle class power and changing pattern of consumerism Phase 4- Mid 2000’s to 2015 phase-4
were two main factors behind the rapid growth of automotive industry in Fast paced growth due to
India. Increasing urbanization and income of youths have further enhanced rise of middle class group
growth of car industry in India. Indian car industry has been doubled in last 10
years. Important achievements of this phase include a booming small car
segment, use of alternate fuels, introduction of hybrid cars, changing
approach towards customer service and new car technologies.

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