Page 144 - A Canuck's Guide to Financial Literacy 2020
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               unique business risks associated with each individual security. You may diversify your
               investments by either or a combination of:

                  ▪  Asset Class – having stocks and fixed income in your portfolio will diversify your
                     portfolio
                  ▪  Company Size – large cap companies are more stable than small cap companies.
                  ▪  Industry – adding companies in various industry will allow your portfolio to withstand
                     business cycles
                  ▪  Geographic – investing in different countries can reduce the risk of your portfolio
                  ▪  Management Style – depending on the portfolio manager’s mandate, diversification
                     can be achieved. (Value vs. Growth)
                  ▪  Maturity – Bond laddering or GIC ladder can add diversification to a portfolio. Buying
                     fixed income instruments at different intervals
                  ▪  Credit – Including companies with strong credit rating and low credit rating such as
                     high yield bond.


               Monitoring and Rebalancing


               It’s important to be aware of market changes as the asset allocation you embrace at the
               beginning of the portfolio might not be suitable for you in the future due to changes in your
               investment goals, personal goals or economic fluctuations. For example, if there is a
               recession coming, you may lower your risk exposure in stocks and add more fixed income
               to your portfolio in order to preserve your capital.

               Rebalancing is an important part of your portfolio as the percentage of each asset class you
               have chosen may have shifted over time. For example, if you’ve indicated that you want
               only 20% in Canadian stocks and Canadian stocks do really well causing your asset
               allocation percentage to go to 25%, you would have to rebalance and allocate the profit in
               Canadian stocks to a sector that hasn’t done that well. By doing so, you will ensure that
               your investments are in a diversified mix.
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