Page 37 - Webinar workbook

Chapter 5

How to Find Dump Truck Drivers

It's no secret there's a wide truck driver shortage across the country. Trucking companies are

recruiting candidates left and right, and because candidates have the ability to be choosier,
attracting top driver talent is a challenge. With fierce competition to reach experienced drivers
and the growth of digital channels and technology, companies need to step up their
recruitment game.

So, with all of these challenges, the big question is: How do you get the right candidates to
apply? Let's explore a couple of best practices and tips to attract top truck driver talent.

Who's Your Audience? What Do You Want Them To Know?

First, you need to understand who your target audience is. Details like age, geography,
interests, and experience will affect your message and how you advertise to them.

Once you've determined your audience, decide what you want them to know. Your company

recruiting message to prospective drivers should cover these questions:

• What differentiates you from competitors?
• What are your unique selling points?
• Which key benefits of driving for your company should you highlight?
• Where do they go to learn more about jobs and apply?

When hiring an employee, no matter if it’s a driver or an accountant, always keep in mind that
this is your business and you want the correct representation all the way around! What I mean

is, never be in in a rush when it comes to decisions that could literally determine if your family
will eat and have a place to stay.

Rule of thumb:

DO NOT HIRE FAMILY MEMBERS!!!!!! Biggest mistake EVER! The exception to this rule is they
have proven to have the “Separation Gene,” which is the ability to separate business from
personal, otherwise, DON” T DO IT! You are running a business to make money and although

your family may be happy for you, 9 times out of 10, they rarely take it as serious as you and

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