Page 2 - MirrorVIP_September_2017
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                                                                           talk


          In the promotional products
          industry, it's important to be
          knowledgeable    of   upcoming          Build Your Expertise Through Education
          events. Whether any of these affect
          a current or prospective client, it                  on a Shoestring Budget
          helps to stay on top of holidays,
          events and observances.
                                               There are several ways you can build your credibility as an expert. Develop a
                    October                    presence of being a go-to or knowledge expert. People are looking for people
                                               who deliver results. You must be confident in your abilities and be able to
          02: Child Health Day                 demonstrate this to others both on-line and off-line.
          05: World Teacher Day
          06: World Smile Day                  Educate yourself to be the best:
          09: Columbus Day                     •   YouTube Videos or TED talks - Watch videos about the expertise you are
          12: National Farmer's Day                trying to develop or hone. There are many tips and techniques out there.
          16: Boss' Day
          22: National Nut Day                 •   iTunes – Podcasts also have valuable information. Listen and take notes.
          28: Make a Difference Day                Remember knowledge is only good if it has been applied and works for
          29: National Cat Day                     you.
          31: Halloween
                                               •   Books, Articles, Magazines & Newspapers – Learn from the experts
                                                   already out there. Find out what you need to learn and work toward
          Weeklong Observances:                    honing that skill with one action step each day.
          02-06: Customer Service Week
          08-14: Fire Prevention Week &        •   Google – The best resource out there. How many times have you heard,
                  Emergency Nurses Week            “Just Google it!” For example, you might want to learn about blogging.
          16-20: Medical Assistants                 Think of the questions you might have about starting a blog. What? Where?
                                                   When? How often? How can I do it? Why blog? Who is your audience? Type
                   Recognition Week &              in what you want to learn, there are literally hundreds of websites and
                   National School Bus Safety       blogs like this sharing information.
                   Week
                                               •   Networking Events and Conferences – There are often speakers at
          Monthlong Observances:                   networking events and other experts like yourself. Go for coffee or lunch
          Breast Cancer Awareness Month            with one of them and learn about their business.
          Country Music Month                  •   Study the experts. Success leaves clues. What are they doing that you
          National Apple Month                     could be doing to build your business? Go to their websites they often
          National Book Month                      have a free newsletter or other resources that you can use.
          National Caramel Month
          Pizza Month                          As you are growing, you will need to invest in yourself in other ways by attending
                                               conferences and seminars. My greatest growth came from working with a
                                               coach who has been where you want to go and done what you want to do. You
                                               want to be able to have the knowledge so you can leverage opportunities and
                                               give the people you serve the results they want.


                                                                                                       Source: Debra Kasowski




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