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sales &
talk
In the promotional products
industry, it's important to be
knowledgeable of upcoming Build Your Expertise Through Education
events. Whether any of these affect
a current or prospective client, it on a Shoestring Budget
helps to stay on top of holidays,
events and observances.
There are several ways you can build your credibility as an expert. Develop a
October presence of being a go-to or knowledge expert. People are looking for people
who deliver results. You must be confident in your abilities and be able to
02: Child Health Day demonstrate this to others both on-line and off-line.
05: World Teacher Day
06: World Smile Day Educate yourself to be the best:
09: Columbus Day • YouTube Videos or TED talks - Watch videos about the expertise you are
12: National Farmer's Day trying to develop or hone. There are many tips and techniques out there.
16: Boss' Day
22: National Nut Day • iTunes – Podcasts also have valuable information. Listen and take notes.
28: Make a Difference Day Remember knowledge is only good if it has been applied and works for
29: National Cat Day you.
31: Halloween
• Books, Articles, Magazines & Newspapers – Learn from the experts
already out there. Find out what you need to learn and work toward
Weeklong Observances: honing that skill with one action step each day.
02-06: Customer Service Week
08-14: Fire Prevention Week & • Google – The best resource out there. How many times have you heard,
Emergency Nurses Week “Just Google it!” For example, you might want to learn about blogging.
16-20: Medical Assistants Think of the questions you might have about starting a blog. What? Where?
When? How often? How can I do it? Why blog? Who is your audience? Type
Recognition Week & in what you want to learn, there are literally hundreds of websites and
National School Bus Safety blogs like this sharing information.
Week
• Networking Events and Conferences – There are often speakers at
Monthlong Observances: networking events and other experts like yourself. Go for coffee or lunch
Breast Cancer Awareness Month with one of them and learn about their business.
Country Music Month • Study the experts. Success leaves clues. What are they doing that you
National Apple Month could be doing to build your business? Go to their websites they often
National Book Month have a free newsletter or other resources that you can use.
National Caramel Month
Pizza Month As you are growing, you will need to invest in yourself in other ways by attending
conferences and seminars. My greatest growth came from working with a
coach who has been where you want to go and done what you want to do. You
want to be able to have the knowledge so you can leverage opportunities and
give the people you serve the results they want.
Source: Debra Kasowski
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