Page 75 - EW April 2021

EW SPOTLIGHT FEATURE
LIFE EDUCARE: An Educator’s mission to

enrich Indian K-12 Education

ncepted in 2009 and subsequently
restructured as a private limited company
in 2011, LIFE EDUCARE is a K-12
Ieducation company that provides strategic
advisory and project management services. Its
wide selection of turnkey school setup services
include campus architecture and design,
school setup support, recruitment and talent Dr. Dhirendra Mishra
management, curriculum planning, training Founder-director, LIFE EDUCARE Abhiney Singh, director, LIFE EDUCARE
& audit, educo-legal advisory, statutory and
regulatory compliances, admissions branding and nternational esidential chool agal ot provide teacher recruitment and incentivisation
all ranked among the Top 10 in their cities in
aid and advice, curriculum and pedagogy design
pro ect finance guidance. the EducationWorld India School Rankings services, admissions branding, among other
“LIFE EDUCARE is the labour of love of a 2020-21. services,” says Dr Dhirendra Mishra.
teacher who dared to dream big. And true to “My driving objective was to use my “LIFE EDUCARE customises all the services
the saying that dreams do not let people sleep, expertise to enable edupreneurs to smoothly which an institution promoter needs from a
I worked relentlessly to realise my vision of promote and manage K-12 schools. franchise operator,” he adds.
building a company which provides end-to- Unfortunately, in India, starting a school
end school management services to enable requires a plethora of government permissions Beating the game with “feet on the
children across the country especially in tier 2 in addition to fulfilling e am board affiliation street”
and 3 towns in India access high-quality K-12 norms. The mission statement of LIFE Over the past decade, under the decisive
education. A decade ago, I coined the acronym EDUCARE is to facilitate the establishment of leadership of Dr. Mishra — who has traversed
‘LIFE’ – Looking Into the Future of Education high-quality K-12 schools across the country,” over 600 of the 723 districts in India to acquire
– with the objective of equipping India’s K-12 says Mishra. a deep understanding of the K-12 education
schools with the skills and practices needed to In particular, over the past decade, Mishra sector — LIFE EDUCARE has gone one notch
prepare children for the 21st century. Ten eventful and the LIFE team has been focused on above run-of-the-mill education consultancies by
years of contributing to the success of several enabling new-age education entrepreneurs being a “feet on the street organisation” providing
educational institutions motivates us to renew our (‘edupreneurs’) in small town India – tier II, III end-to-end project management support to its
commitment to providing innovative ideas and and IV cities — to establish English-medium institutional clients.
services to enable client schools to transform internationally benchmarked private K-12 Having catered to schools in Tier II and Tier
into internationally benchmarked world-class schools. f the schools which has III cities during its initial years, LIFE EDUCARE’s
primary-secondaries,” says Dr. Dhirendra Mishra, helped set up, over are in tier , and clientele presently includes K-12 institutions
founder-director of LIFE EDUCARE. A highly- cities such as methi, agal ot, orbi, across diverse categories — affordable, premium
respected education leader, Mishra has also Cuttack, Jamnagar and Amravati. “Over the and residential - in India’s Tier I cities as well as
provided valuable counsel to the promoters and past decade, the action in K-12 education has overseas.
leaders of several greenfield pro ects in higher shifted from the metros to small towns. With “We have come a long way since we started
education. Also a University of Cambridge (UK) tier II-IV cities becoming the new centres of as a one-man army ten years ago. Subsequently,
India’s economic growth story, there’s pressing
certified teacher, he has trained over , demand from parents for English-medium with better understanding of the market and
teachers across the country thus far. education for their children. Fortunately, a new our customers needs, we have diversified and
ith offices in aipur and angalore and tribe of edupreneurs has sprung up to meet expanded to offer several unique services that
clients spread across 17 states countrywide and this rising demand. In 2018, we received over have been readily welcomed by our partner
abroad (Kuwait and Abu Dhabi), LIFE EDUCARE 200 inquiries from aspiring school promoters schools. Motivated by the consistently rising
- which is celebrating its 10th anniversary in based in tier II-V cities every year. They are demand for contemporary K-12 education,
April, 2021 - has enabled the establishment of eager to meet the rising demand for English we are now in the process of starting our own
over greenfield school pro ects across ndia medium schools affiliated with the elhi chain of schools — the LIFE Schools — on a
and assisted over 20 schools with institutional based ndia s largest national school partnership in revenue model. t will be the first
upgradation. mong them nternational e amination board with over , affiliated chain of schools in the country to benefit from
School (Shillong) the Jain International School schools. However, because education is the entire range of LIFE EDUCARE’s services.
(Aurangabad), Vidyanchal The School (Akola), still heavily regulated by state governments, Moreover, the curriculum delivery will be a class
The Achievers School (Nagpur), Sri Satya promoters need proper guidance and hand apart with credible enrichment programmes
ai idyalaya amnagar a arshi holding. Our job at LIFE EDUCARE is to integrated in the curriculum,” says Abhiney
Rananjay Sinh Global School (Amethi) and Tejas guide them through the regulatory system, Singh, director, LIFE EDUCARE.

EDUCATIONWORLD APRIL 2021