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would benefit aspiring     The entry of a range
             diplomats and the general   of new social categories   MIDDLE CLASS, MEDIA &
             reader alike for the wealth   into the middle class,   MODI: THE MAKING OF A NEW
             of information it con-   divided broadly in social   ELECTORAL POLITICS
             tains and the freshness   and spatial terms across   Nagesh Prabhu
             of insight that the author   India has made it difficult   SAGE PUBLICATIONS
             brings to bear on every   to estimate the size of this   Rs.350; Pages 374
             decisive moment of his   class. Not surprisingly, the
             enriched life.           author says its size could
                AMITABHA BHATTACHARYA  range from a meagre 78
                    (The Book Review)  million to a massive 604   and political stability by
                                      million. Whatever the    promoting social cohesion   A revealing book
             India’s fickle           numbers, the great Indian   and mitigating tensions   about the rise of
                                                                                        the middle class, its
                                                               between the poor and
                                      middle class is bigger in
             middle class             size than the entire popu-  rich”. The middle class   political and economic
                                                                                        implications for
                                      lation of most European
                                                               is also credited by the
                                      countries, and is almost as   author for being “drivers   contemporary India
                   HE ‘exceptionalism’   big as the US population.   of economic growth” as it   and the media-fuelled
                   of the book under    The author refers to   nurtures “entrepreneurs   rise of Narendra Modi
             Treview according to     multiple criteria used by   who create jobs and foster
             its author, a senior jour-  analysts for enumerating   productivity”. It is this
             nalist, lies in the fact that   the middle class which   consumerist class that   by creating a ‘new India’
             it seeks to unravel the rise   remain debatable due to   propels reforms.   caught the imagination of
             of Modi’s leadership “from   the fuzziness of the social   The author also refers   the middle class in the new
             the middle class perspec-  category itself. He prefers   to “ideological and cultural   millennium.
             tive” without adhering to   the ‘objective’ criteria of   shifts” in the ‘new’ middle   While one agrees
             “any ideological point of   possession of cultural   class which have fanned   broadly with the book’s
             view”. A reading of the   (education) and material   the winds of neo-liberal-  arguments, there are still
             book reveals, however,   capital.                 ism. Pursuing the good   a few questions that could
             that it is more about the   The expansion of the   life marked by upward   have been answered.
             rise of the middle class   middle class is attributed   mobility, security, luxury   First, how come the Modi
             and its political and    to the following factors:   and choices, it is this class   regime has succeeded
             economic implications for   creation of new oppor-  with its clout in the new   in gaining wide support
             contemporary India, than   tunity structures in an   social media that has lent   of the marginal classes
             about the media fuelled   increasingly urbanising   its uncritical support and   despite adopting policies
             rise of Narendra Modi.   and industrialising India   prowess to the transi-  primarily for serving the
                More tellingly, the vol-  poised for growth leading   tion towards a market   middle class? Second,
             ume raises important ques-  to social and economic   economy.             what explains the signifi-
             tions about the specific   mobility; the process of   A significant political   cant cultural and ideo-
             “role of the middle class in   agrarian change in the   outcome of the rise of the   logical shifts towards a far
             Indian politics”. Who con-  form of land reforms and   new middle class is the   right wing, ultra-national-
             stitutes the middle class?   green revolution; and the   BJP’s ascendancy to power   ist and pro-market ideol-
             What can be the criteria   introduction of liberal   in the 1990s. This was the   ogy within the erstwhile
             for identifying the middle   economic reforms.    decade when despite be-  liberal middle class of
             class? What is the size of   Explaining why the   ing the prime beneficiary   post-independence India?
             the middle class? Why    middle class matters and   of State-led economic   Third, what prompted the
             does this class matter?   as to how it stabilises   growth, the middle class   same ‘apathetic’ middle
             How does the middle class   and strengthens democ-  drifted away from the Con-  class which during the
             stabilise and strengthen   racy, the author not only   gress, disenchanted with   Anna movement seemed
             democracy? What are the   agrees with modernisation   its rhetoric of a secular,   so disenchanted with
             political implications of   theorists that the middle   socialist and bureaucratic   mainstream parties to
             this ever-expanding class   class is the “backbone of   state. The BJP with its   enthusiastically support
             on politics? Are they the   democracy”, but goes on   right wing economic   the BJP and Modi?
             drivers of recent economic   to make the grand claim   policies and avowed aim   ASHUTOSH KUMAR (The
             growth?                  that it “ensures economic   to recapture past glory         Book Review)

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