Page 17 - Full Agent Handbook (PRINT)

6 Tips for a Successful Open House

MARKET THE EVENT

Team up Tag Along Old School Door Hangers

Advertise of Public Websites Change It Up Add Balloons!

EDUCATE THE SELLERS
Make sure your sellers understand the positives and negatives of having their home held open.
Share data and your experience with them so they don’t have false expectations of getting a sale

THAT DAY.
Let them know the risks of theft. Help them understand that traffic is good thing. And yes, tell them t
hat you may pick up buyer clients for a home other than theirs. In short, set the expectations up
front.

LET THE NEIGHBORS BE NOSY
Open the house an hour early to just the neighbors in an “invitation-only” event. All that is needed is
creating a few special flyers highlighting the early and exclusive opening, just for them.

HIDE THE VALUABLES
Hopefully you’ve educated your seller clients long before open house day about the need to secure
their valuables and prescription drugs. Those should all be safely tucked away for the duration that
the home is listed. It is especially important for open houses though as, sadly, opens are a known
source for the bad guys to either case the home for a later burglary, or outright theft at the moment.
Prescription drugs are highly targeted. Lock them away.

COLLECT CONTACT INFO
Make it easy for visitors to sign in to the open house. “Registering” serves two purposes:
• It helps from a safety perspective (but isn’t foolproof!)
• It gives you a way to add contacts to your database as well as follow up with interested visitors

BE SAFE
Be safe. Unfortunately, there are bad people out there, and sitting in a home alone can make you a
target for the bad guys. There is better safety in numbers, so consider partnering with another agent
in your office to sit the open together.