Page 22 - Full Agent Handbook (PRINT)

Build Your Brand

Tips to build your brand

Put a stake in the ground - build your brand by identifying who you are. This
idea of being unique is critical to developing a brand. Identify your professional
and personal strengths. Building a brand is

not much different
Build your brand- what colors best suit the message you want to convey?
than building a per-
What kind of font matches your approach? These will become your brand image
and should inform all your marketing activities. sonal

relationship. It takes
Identify your customer (You might be surprised!) - you need to know
hard work, con-
what matters to them, and should know what their plans are. Even knowing what
kind of food they like and where they go on vacation will help you create a more sistency and commit-
detailed portrait and then provide even better service. ment.

Start small. Think BIG. Measure everything! - Set a goal. Make it specific

and make it measurable. Don’t forget to smile

Be in it for the long run! - stay focused on foundation efforts especially while
you experiment. Building a brand requires trust. Say what you mean and mean
what you say. Be consistent.