Page 23 - Full Agent Handbook (PRINT)
P. 23
Website TIPS
Advantages of a Website
The purpose of a website is to provide specialized information to a targeted audi-
ence. Websites can be a great way to market your service, and also create credibil-
ity and build awareness for you and the services you provide.
Tips for Producing a Website
Every time you produce your Website ask yourself:
Q: Who is viewing my website?
A: Existing clients and potential clients
Q: How can people find my website?
A: Advertising on Social Media and creating a Domain Name
Add Value to Your Website
Keep your content as current as possible. If you publish a monthly open house en-
sure you include content from only the last month. Also, use photographs and oth-
er visuals to add interest and enable that your client can scan quickly for infor-
mation. Even a personal “About Me” so that your clients can get to know you for
who you are!
