Page 24 - Full Agent Handbook (PRINT)

Creating an About Me &

Getting a Professional Headshot

With joining our elite team, you receive a personal website. Within your website is a place for
you to include an About Me. Adding a bio about yourself is an easy way to set yourself apart

from other REALTORS®. A good bio can make a strong first impression and show potential cli-
ents that you’re a professional they can trust. Your website will also include your headshot,

which can also be used on your business cards. Your photo must ensure quality and profes-
sionalism. Please send your photo to your AC as soon as it’s available.

Here are a few tips to writing an amazing real estate bio:

1. Speak to your foundation: people want to know what drew you into the real estate busi-

ness, and people want to know some background, as it helps give them context about you.

2. Sprinkle in some personal: this helps to reveal a little bit about your interests as they may
reveal a connection between yourself and a prospective client.

3. Highlight professional experience: people want to work with someone they can trust and
someone that is competent

4. Identify a specialty: for example, if there is a certain neighborhood you know like the back

of your hand, or perhaps a type of property you favor, present these

5. Don’t over do it: you want to present yourself as a professional, but you don’t want your

bio to appear as over the top

On the next couple pages are some example of new agent bios: