Page 139 - Crisis in Higher Education

110 • Crisis in Higher Education

A SDL perspective on curricula design and delivery offers important
insights. First, potential employers drive curricula content, and students’
learning abilities drive pedagogy. Second, interaction among the participants
is critical in this value creation process, and it should be both ongoing and
frequent. Third, this interaction leads to a process where value is enhanced
by exchanging ideas, making higher education a value co-creation process.

5.2.3.2 Higher Education, Service Dominant Logic, and Research
A second set of relationships define the process for research and innova-
tion. As shown in Figure 5.3, tenured faculty members create partnerships
with entities that fund research. They employ and supervise graduate
research assistants who execute the work plan that may require special-
ized equipment. Academic journals and learned societies become mecha-
nisms to disseminate research outputs. The following points describe the
interactions among the participants.

1. Project proposal: All research and innovation efforts require fund-
ing, but not all receive external funding. External research funding
tends to be available in technical fields like basic science, engineer-
ing, and medicine. Tenured faculty members seek out requests for
proposals from industry and governments, and they write propos-
als to secure funding. They identify equipment needs and work with

2. Investigation 1. Project
Tenured proposal
faculty
Graduate Funding:
research •Government
•Industry
assistant •University
Research and
innovation
Academic Equipment
journals suppliers
Learned
societies
3. Dissemination

FIGURE 5.3
Service dominant logic perspectives on research and innovation.