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A Customer-Focused, Resource Management Perspective  •  115



             tuition and fee payments to institutions of higher learning are made by or
             on behalf of students.
               In addition to tuition, Figure 5.4 shows that state and local govern-
             ments support public higher education by adding 21% to their revenue
             stream. The primary purpose of this subsidy is to keep tuition at public
             universities affordable for residents. This can be seen by comparing the
             in-state tuition at public universities to tuition at private, not-for-profit
             universities, which is shown in Table 1.1 in Chapter 1. Nearly all of the
             difference is higher tuition at private, not-for-profit universities.
              Figure 5.4  also shows that  universities receive approximately 12% of
             their revenue from the federal government in the form of research grants.
             These funds are different from the federal grants for tuition described ear-
             lier. The balance, approximately 27%, comes from endowments and other
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             income.  Research funding, endowments, and gifts are described here.
               1. Research grants and contracts: Universities pursue grants and con-
                 tracts, which are funds from governments, foundations, industries,
                 and other organizations for doing specific tasks, including basic
                 research in chemistry or biology, applied research in engineer-
                 ing, investigating new teaching methods, creating new computer
                 technology, and dozens of other topic of interest to the funders.
                 The amounts received vary widely with more funds going to larger
                 and better known universities. There are strict spending guidelines,
                 which universities must follow or they will lose the research grant
                 and put future grants in jeopardy. Most universities have a grants
                 accounting office that monitors these projects to validate that dollars
                 are spent according to the guidelines.
               2. Endowments: They usually come from individuals, companies, or
                 foundations, and only the earnings from endowments can be spent.
                 Although some of the earnings support scholarship, a significant
                 amount is used to fund research, support faculty development, pay
                 for equipment, and build and operate facilities. Endowment amounts
                 vary widely. A community college or technical school is likely to
                 have a small endowment with a total in the millions or tens of mil-
                 lions of dollars. Regional universities are likely to have endowments
                 measured in the $100s of millions. Nationally and internationally
                 known universities have endowments in the billions of dollars with
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                 Harvard University leading the pack at $36.4 billion in 2015.  Each
                  year, Harvard University is likely to generate more than a billion
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