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(  THE MAIN F OC U S














                                       In today's dynamic world,
                                       technology has touched every
                                       aspect of travel and tourism.
                                       In this landscape, the modern
                                       traveller has everything on his
                                       smartphone, loaded with
                                       travel apps that make his jour-
                                       ney a seamless experience.
                                       Which is why it is imperative
                                       for today’s travel agencies to
                                       not only understand the value
                                       that travel apps can provide to
                                       their customers, but also to
                                       adopt them as part of their
                                       business model and opera-
                                       tional platform.
                                         Mobile apps are a direct
                                       tool to reach your customer
                                       base as millennials spend most
                                       of their time online and
                                       connected to their smart-
                                       phones. Mobile apps help com-
                                       municate information about a
                                       destination in real-time, so the
                                       speed and agility of respon-
                                       siveness can help build lasting
                                       relationships  with  your  founded by Jean-Marc De-  ables women travellers and  their trips. Using the Tour-
                                       customers.              Baud in 2012 and serves as a  other users to reach out to  Wrist app, one can easily
                                         Here is our pick of 10 of the  leading platform for travellers  their friends and have them  achieve this. This free platform
                                       unique and popular travel apps  across the world to not just  watch over the user while  allows you to make high qual-
                                       (some of them available only in  record but share and relive all  he/she travels. The app has  ity videos and highlight places
                                                               their travel memories with  been developed by CHE Prox-  where you stay. You can also
                                                               their loved ones. Along with  imity in response to the statis-  create your own tours. For ex-
                                                               keeping a complete log of your  tics they received which  ample, you can create tours
             Mobile apps help communicate                      travel details, it also tracks  showed over 90 per cent of  through the backwaters of
                                                               your route, records where you  women change behaviour to  Kerala or through the streets
             information about a                               clicked images, where you  ensure their safety when out of  of Paris. Once you've recorded
             destination in real-time,                         recorded a video and where  their homes. More than half of  your travels, with the help of
                                                               you stayed.
                                                                                                                powerful tools, you can share
                                                                                        the women avoid working or
             so the speed and agility of                         Going one step ahead the  exercising after dark and six  and turn your basic images
                                                               app gives you a chance to blog  out of 10 women detest walk-  into ones that websites, blogs
             responsiveness can help build                     about your travels. This app is  ing alone home at night.   or social networks will feature.
                                                                                          The app sends a distress
                                                                                                                  The app works on iPhone
             lasting relationships with your                   a must for anyone who would  signal to your contacts after  and iPod Touch and it has
                                                               want to keep a visual journal of
             customers                                         their trips. The simple to use  selecting destination and the  proved as a platform that em-
                                                               interface lets you log and col-
                                                                                                                powers not just consumers but
                                                                                        contacts are able to view a live
                                                               lect everything you want to  map of your ongoing progress  also businesses that can dis-
                                                               take back from your vacation.   and they receive updates  cover, shoot and share 360 de-
                                       India) out there that have                       about your trip. Fearless not  gree images via computers and
                                       helped travellers simplify their  Live Trekker comes with 5  only checks your speed but  smartphones. The app cur-
                                       trips. Travel agencies can use  functions:       also location and headphone's  rently has over 50,000
                                       these as role models to develop  ● Track your each step  connection. The traveller’s  panoramic images making
                                       their own apps and incorpo-  ● Record everything around  friends can even react and re-  consumers educated by taking
                                       rate them into their customer  you               spond to the updates of the  location oriented decisions by
                                       interaction platforms to get to  ● Share those memories live  trip ensuring one doesn't feel  looking at previews of virtual
                                       the next level of visibility with  with your loved ones  alone.          tours of not just travel destina-
                                       the  new  generation  of  ● Fine-tune your journeys                      tions but homes, businesses
                                       travellers.             ● Protect your data privacy  TourWrist           and schools.
                                                                                          Travellers are always in
                                       Live Trekker            Fearless                 need of a handy device that  NaviMaps
                                         The Live Trekker app was  Fearless is an app that en-  easily captures memories of  MapmyIndia which has


                                                                                                              EXPRESS TRAVELWORLD  25
                                                                                                                            February 2018
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