Page 24 - The score

MAHAK RAJGARHIA

Redefining Work

Showcase, via

Instagram. who knows, what else! They do a lot of lives when they are
practicing at home but prefer properly captioned posts above
That is the name of the latest secret weapon that the new and all. “Posts get us more followers than live streaming because
upcoming artistes are using to get their foot in the door. An people can watch and follow our work when they want at their
informal and a flexible medium, this social media platform
has given the Snapchats and the Facebooks a run for its convenience,” says Noah Chettri, the violinist of the two.
Although they do find Instagram easier to use, Dist II has a
money when it comes to music. According to a Nielsen study social media manager who words their captions smartly and
authorized by Instagram, people who use Instagram are more posts to milk whatever traction they can get.
musically inclined than the others. They tend to spend 30% more
time listening to music than people who don’t use Instagram. Remember Beyoncé’s baby bump photograph that went viral
-- Well, it was not a clip from a magazine or a shoot, it was
Point of the matter being, this encouraged the new entrants clicked only for Instagram and that’s the power that this
in the industry to get on with their promotion and marketing pictorial media platform commands today. Who wants only
themselves than hire someone to do it the old way. Omkar information? A little dirt or cuteness never hurt anyone. And
Potdar of the indie-soul project Flying Shoe has ‘scored gigs’ to prove the point, let’s look at Omkar’s room décor which has
as he puts it through Instagram. “Instagram is very flexible more likes than his cover of Budapest by George Ezra. And that
because it is visual and is very raw. Writing requires more is what Instagram is, a medley of personal and professional
thought unlike pictures which are way more engaging and life which makes it a more popular platform. Self expression
natural than Facebook or Twitter,” says Omkar. So much so counts and Instagrammers do take note of it.
that he does on-request live performances for his fans from the
comfort of his house. A smarter discovery and recommendation algorithm has also
helped the newbies. A few shout outs, likes and posts from
An artiste or a performer in his/her element is much more friends make it easier for other people on the platform to
organic and FOMO-inspiring than a dry post which JUST
announces an upcoming event. And that is exactly what find out who the musicians are and discover their work for
themselves.
Instagram aims to provides, a tiny peek inside what goes on
behind the curtains. It makes you feel a part of the journey. So, lives, stories and posts are all what helps an upcoming
And given that our attention spans are now that of a goldfish, artiste to gravitate to Instagram and go about making their
Instagram has a solution to that problem as well, short videos. work recognized out there. Add DMs (stands for direct
A 15 second video is what you can make on the platform and messaging) and prompt replies to it and BAM! It could be the
that has proven good enough to spread the word. next gig knocking at your inbox.
And to illustrate that, let’s look at Dist II, a music duo from An imperfect medium for a perfect display of who and what
north-east who play the guitar, the violin, keyboard and the artiste is!

22 The Score Magazine
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