Page 39 - Live Event Blueprint

Sign-in and Welcoming
Ideally when you host a live event you want a “sidekick.” Someone that can help with things whenever needs arise such as running last minute errands, getting help from the person who is in charge of the venue, setting up, taking down, and...helping you sign EVERY person in.
This is super simple, yet don’t neglect this. You want to KNOW every person who attends and DON’T rely on your memory. This is especially helpful when you get the surveys back and you can cross check to see who didn’t fill one out (which gives you a good reason to call later).
I prefer to have my “sidekick” set up a table right by the door to enter the room so the Realtors cannot miss it. And I have the “sidekick” ask for their names. Another nice reason for setting up this way is if a Realtor comes in that you recognize but don’t remember his/her name, the “sidekick” can ask for it without making it awkward.
I like to spend my time during this stage saying hello to everyone, see how they’re doing, thank them for coming, and connecting the Realtors with one another. It’s great to get the Realtors to start communicating with each other before the event starts because it will make them more comfortable during the event and get them to participate more (I like to encourage participation when I speak so people get more engaged).
MATT LEBROWN
D.J.’s Sidekick