Page 234 - World Under 18 Championships

WORLD U18

In accordance with Clause 4.1.5 and 4.2.2 of the Event As the cost of obtaining and maintaining such in-
Organization Agreement the IAAF made a number surance would have proved too expensive for both
of site visits to KU, several hotels in the Westland the LOC and KBC, the legal department successfully
area of Nairobi and other educational institutions in negotiated with IAAF and obtained a waiver from
and around the Event stadium, Kasarani. e IAAF this requirement on account of the Event Insurance
officials evaluated and approved KU as the most obtained by the legal department.
appropriate location to host all 2,500 athletes and
offi cials in a secure and secluded environment for National Partners
the duration of the Event and in accordance with
the IAAF Accommodation Guidelines. e National Partners received rights permitted under
KYEB
the IAAF Marketing Guidelines and the EOA.
Host Broadcaster Agreement
To become a National Partner, the Institution had
to partner with the LOC either in full Value in Kind
(VIK) or partially Value in Kind and Cash. e Event
Under the EOA, the IAAF owns all media rights relat-
could only have 5 National partners as per the EOA
ing to the Event on a worldwide basis and allowed the
LOC to appoint, at its own cost, a host broadcaster
and each was permitted to use the designation:
to fulfi l the broadcasting obligations set out in the
IAAF Broadcast regulations.
‘National Partner of the IAAF World Under18
Championships, Nairobi 2017’;
e LOC entered into a broadcasting agreement
with KBC- a state – run media organization duly es-
tablished under the Kenya Broadcasting Corporation
Act Cap 221 for the delivery of a high quality live
1. Safaricom Ltd: Title Sponsor – Girl’s Bibs
and complete television broadcast of the Event. A
2. Kenya Airways: Advertisement and Discount
key obligation of LOC pursuant to the EOA was the e approved National partners were:
KENYA YEARBO0K
3. Sarova: Food and Hospitality
requirement to provide a host broadcaster to pro-
duce and deliver the audio-visual broadcast signal
1. Safaricom Kenya LTD
of the Event.
A key challenge experienced was the requirement
EDITORIAL BOARD
by the IAAF that the host broadcaster shall maintain

In consideration of value in kind sponsorship, the
LOC granted to Safaricom the exclusive rights at
the following insurance (“required insurance”), with
the event to develop composite logos featuring
each such policy written on an occurrence basis with
a minimum limit of US$1,000,000 per occurrence
and US$3,000,000 in the aggregate: (a) Commercial the Event Marks and Safaricom logos and to use
such composite logos at the Event Stadium and on
General/ ird Party Liability Insurance including Athletes bibs. e contract included bib sponsor
personal and public safety and property basis; (b) rights as per the EOA and the IAAF Marketing
Property/Business Interruption Insurance written guidelines.
on an All Risk or Special Perils form, covering the
host broadcaster’s personal property; (c) Workers’ 2. Kenya Airways PLC
Compensation Insurance as required by Law; (d)
Errors and Omissions insurance, (e) Production Risks e Airline provided discounts on air tickets of
Insurance, and (f) Employers Liability Coverage of eligible athletes and offi cials, cabin crew pre-
at least US$1,000,000 per occurrence. sentation of awards and KQ hostesses for the VIP
box in the stadium and also provided reduced

234 | ACTIVITIES AND OCCURENCES DURING WORLD U18 CHAMPIONSHIPS