Page 37 - 中建一局先锋文化手册
P. 37
C
企业文化建设时期 (1979 年一 1993 年 )
Corporate culture construction period (1979-1993)
改革开放以后，中建一局从计划经济 Since the reform and opening-up,
CCFG has transformed from planned
向市场经济转轨。1989 年率先提出“立足
economy mechanism to market economy
北京、面向全国、开拓海外”的市场经营 mechanism. In 1989, CCFG took the 这一时期，中建一局在市场中敢打硬
方针，全方位参与国内国际市场竞争。在 lead in formulating the market operation
strategy of "based on Beijing, facing the 仗的拼搏精神、严谨细致的科学精神、开
行业内率先推行项目法施工，构建工程总 Lido Beijing, Crowne Plaza Hotel, Beijing
whole country and expanding overseas 拓创新的争先精神使“先锋”本色更加突出， Xiyuan Hotel, Beijing Zhongyuan Hotel
承包管理机制。90 年代初北京举办亚运会， market" and participated in domestic and 中建一局企业文化内涵进一步丰富，迎来 and other high-level projects. A high-level
中建一局调整经营战略，确定了从普通民 overseas competition. It was the first to brand image in the field of senior civil and
implement project-based construction 了新的发展。
用建筑市场向高端公建领域拓展的经营战 large-scale public buildings has been
in the industry and build up general established, and thereby achieved more
略，建设完成首都机场、中国国际贸易中 contracting management system. In the and more developing space.
心一期、北京燕莎购物中心、北京丽都饭店、 early 1990s, CCFG took the opportunity of The company’s spirit of conquering
Beijing Asian Games to adjust operation
皇冠假日酒店、西苑饭店、中苑宾馆等高 the difficulties in the market, rigorous and
strategy from ordinary civil construction meticulous in science, and pioneering
端公建，在高级民用、大型公建领域确 market to the field of high-level public and innovation made the "Pioneer"
立了高端品牌形象，取得了更广阔的发展 works construction. We have completed quality more outstanding. The corporate
Capital International Airport, the first
空间。 culture was further enriched, and new
phase of China International Trade Center, development was improved.
Beijing Lufthansa Center, Holiday Inn
36 中国建筑一局集团 • 先锋文化 Pioneer Culture of China Construction First Group 37
