Page 12 - 2024 Nonprofit Industry Trends

FUNDRAISING STATISTICS
11 THE MAJORITY OF 12

CHARITABLE DOLLARS WENT TO WHERE DID GENEROSITY COME FROM?

27% TO RELIGION
GIVING TUESDAY STATISTICS
14% TO HUMAN SERVICES

GIVING TUESDAY CONTRIBUTIONS 64% Individuals
IN $BILLIONS, AND YEAR-OVER-YEAR GROWTH 18% TO EDUCATION
$3.5 30% 21%
0.6% increase over last year
$3 25% 11% TO GRANT-MAKING 9% Bequest

DONATIONS $2 20% GROWTH FOUNDATION 6%
$2.5
15%
Tuesday that is about a 10% decrease from 2022 1.5 10% TO HEALTH
$1 10%
$0.5 5%

$0 0%
2019 2020 2021 2022 2023
FUNDRAISERS WORKLOAD
DONATIONS GROWTH

Qgiv’s Sustainable Giving Report found that most fundraisers are feeling overwhelmed with their

KEY DONOR INSIGHTS

DONORS -3.8% DONOR MAKE UP
YOY CHANGE 45.9% Overwhelmed
MICRO SMALL MIDSIZE MAJOR SUPERSIZE What best 35.2% Just Right Do feel like 41.4% Ocassionally

DOLLARS -0.7% (UNDER $100) ($101-$500) ($500-$5k) ($5K-$50K) ($50K+) describes your 11% Consistently Overwhelmed your department 31.5% Never
is properly
YOY CHANGE -14% -5.7% -4.8% -5.2% -6.8% workload? 7.6% minimal workload 16.8% Always
YOY CHANGE YOY CHANGE YOY CHANGE YOY CHANGE YOY CHANGE .3% Minimal workoad-not busy 10.3% Unsure
RETENTION 1.4% 60.7% 27.5% 10% 1.6% 0.2%

YOY CHANGE % OF TOTAL DONORS % OF TOTAL DONORS % OF TOTAL DONORS % OF TOTAL DONORS % OF TOTAL DONORS

BASED ON 2023 Q1