Page 20 - It’s a Man’s World Visual ^0 Merchandizing Guide (1)_Neat

T H E SPE C I AL DI SPL A Y AR EA

The Special Display features the bimonthly promotions housed on a table or fixture at the
front of the retail area or another highly trafficked area.

The Special Display should always be simple and focused, with one promotional point
of view.

■ Do: Position the Special Display in a focal, high-trafficked area that lets the clients stop and shop the
products.

■ Do: Create visually interesting and impactful displays.

■ Do: Ensure credibility in your display by having inventory to support it.

■ Avoid: Confusing the clients with different promotional or brand messages in one display.