Page 17 - It’s a Man’s World Visual ^0 Merchandizing Guide (1)_Neat
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T HE S T Y LI NG S T A T I O N
It isn’t just a chair for cutting, styling and finishing—it’s a place
to share knowledge, build rapport and create loyal clients.
■ Do: Keep promotional materials or product focused mirror cling at the Stylist Station
to encourage conversation with the guest.
■ Do: Position product you plan to use on your client on the station.
■ Do: Clean the Stylist Station after every guest to ensure it is always client-ready!
■ Do: Do try sitting in the chair and see what a client sees.
■ Avoid: Unnecessary clutter that covers the mirror cling or promotional material.
