Page 19 - It’s a Man’s World Visual ^0 Merchandizing Guide (1)_Neat

T HE HA I R S P A

The Hair Spa is a unique opportunity to transform a simple service into an unforgettable spa-like

retreat.

Create a relaxing experience with soft music, dim lights and limited conversation.

■ Do: Keep the area clean—this includes wiping down bottles and chairs.

■ Do: Create small displays highlighting products with corresponding promotional material.

■ Do: Keep it stocked with multiple treatment options and products to support different hair types.

■ Avoid: Displaying too many types of promotional materials to avoid mixed messages and clutter.