Page 14 - It’s a Man’s World Visual ^0 Merchandizing Guide (1)_Neat
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T H E R ET AI L AR EA
The Retail Area is very important as it showcases the System Professional MAN line
available for purchase.
To maximize sales, it is important that the client engages with the products.
Meaning create a captivating Retail Area that will become a crucial part of the selling process and
make your salon visually pleasing.
■ Do: Follow the planograms for product placement.
■ Do: Add multiple facings of your bestselling products, adjusting the planograms as needed.
■ Do: Keep shelves and fixtures clean and dust-free.
■ Do: Mix promotions and promotional kits into open stock displays.
■ Do: Create a small space between different product categories that share the same shelf.
■ Avoid: Using outdated images or shelf talkers.
