Page 10 - It’s a Man’s World Visual ^0 Merchandizing Guide (1)_Neat
P. 10
T HE W I ND O W S
Each window is an opportunity to introduce the client to the brand.
The key to a strong window message is to keep it simple and focused.
■ Do: Choose high-traffic windows for product and promotional displays.
■ Do: Keep windows and front doors clean and dust-free.
■ Do: Check your window lights to ensure there are no bulbs out.
■ Do: Keep window marketing focused on a theme or promotional message.
■ Avoid: Many small signs with multiple messages in a window.
